From Wikipedia:
http://en.wikipedia.org/wiki/D%C3%A9marche
The U.S. government issues démarches to foreign governments through "front-channel cable" instructions from the United States Department of State. Although the content of a given démarche may originate in another U.S. government agency, only the Department of State may also instruct a post to deliver the démarche. Unless specifically authorized by the Department of State, posts should not act on instructions transmitted directly from another post, or from another agency, whether by cable or other means (e.g. e-mail, fax, or phone).
Any Department of State officer or other official under the authority of the chief of mission can make a démarche. Unless the Department provides specific instructions as to rank (for example: "the Ambassador should call on the Foreign Minister"), the post has discretion to determine who should make the presentation and which official(s) in the host government should receive it.
Preparation of the démarche
Démarche instruction cables from the Department should include the following elements:
Objective: The objective is a clear statement of the purpose of the démarche, and of what the U.S. Government hopes to achieve.
Arguments: This section outlines how the Department proposes to make an effective case for its views. It should include a rationale for the U.S. Government’s position, supporting arguments, likely counter-arguments, and suggested rebuttals.
Background: The background should spell out pitfalls; particular sensitivities of other bureaus, departments, or agencies; and any other special considerations.
Suggested talking points: Suggested talking points should be clear, conversational, and logically organized. Unless there are compelling reasons to require verbatim delivery, the démarche instruction cable should make it clear that post may use its discretion and local knowledge to structure and deliver the message in the most effective way. ("Embassy may draw from the following points in making this presentation to appropriate host government officials.")
Written material: This section is used to provide instructions on any written material to be left with the host government official(s). Such material could take the form of an aide-mémoire, a letter, or a "non-paper" that provides a written version of the verbal presentation (i.e., the talking points as delivered). Unless otherwise instructed, post should normally provide an aide-memoire or non-paper at the conclusion of a démarche. Any classified aide-memoire or non-paper must be appropriately marked and caveated as to the countries authorized for receipt, e.g. "Rel. UK" indicates "Releasable to the United Kingdom")
Delivery and follow-up action
Upon receipt of démarche instructions from the Department, posts should make every effort to deliver the démarche to the appropriate foreign government official(s) as soon as possible.
After delivering the démarche, the post should report to the Department via front-channel cable. The reporting cable should include the instruction cable as a reference, but it need not repeat the talking points transmitted in that cable. It should provide the name and title of the person(s) to whom the démarche was made, and record that official’s response to the presentation. As appropriate, the reporting cable should also describe any specific follow-up action needed by post, Department, or the foreign government.
Example of Use:
"Beijing sent Canberra a formal diplomatic protest in May -- not about the Dalai Lama but over a perception that Australia, the US, Japan and India are cobbling together a security alliance to contain China. The Chinese demarche is an acute example of the type of problem Australian policymakers will continue to face." Great and Powerful -- But is China Our Friend? The Age (Melbourne, Australia); Jun 18, 2007.
I used to fly helicopters for the Navy. Now I work at U.S. embassies to build our mutual security cooperation/defense relationships. I'm also reading a novel from every country in Africa (33 so far). I'm in the process of moving these over to a dedicated website: www.beyondachebe.com. Most of my non-africa book reviews are now over at www.kruzoo.blogspot.com
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FAO Quotables
"But being right, even morally right, isn't everything. It is also important to be competent, to be consistent, and to be knowledgeable. It's important for your soldiers and diplomats to speak the language of the people you want to influence. It's important to understand the ethnic and tribal divisions of the place you hope to assist."
-Anne Applebaum
-Anne Applebaum
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